Personal Insurance

Family owned and operated since 1976, McMichael Insurance has been a provider of high quality, reasonably priced insurance products that meet the needs of thousands of families throughout Northeast Ohio. Our beginnings trace back to a time when honor, trust, integrity and a good name were the cornerstone of every successful business. Today, many of our competitors consider those values “old fashioned” and instead have replaced them with senseless marketing schemes and assembly line processes, staffed by workers that only know you by a number, not a name. While McMichael Insurance has expanded through the years, we continue to adhere to those “old fashioned” business practices. Our employees are friendly and highly trained professionals that will always treat you with the dignity and the respect you deserve. After all, we think you’re worth it.

We have made a conscious effort in the selection of the insurance providers we represent. We believe our efforts bring you the best in the industry. When evaluating and selecting insurers, our priorities include prompt, fair and efficient claims handling, reasonable prices, and coverage levels that among the best available. We believe our clients expect and deserve a reliable, fair and efficient insurance company. This is why we only represent companies that are rated “A” (Excellent) or better for their financial stability by the A.M. Best Company.

Our comprehensive needs analysis will determine the coverage necessary for each individual, with an eye toward future needs. Our informed and caring professionals will make recommendations based on a personal review of your particular situation that will build substantial economical value. Once the review is completed, we will inform you of potentially dangerous coverage gaps you may encounter and will explain the benefits – coverage and dollar savings – of higher deductibles, multiple policy discounts, good student discounts, new home discounts, renovations credits and many others.

Our product offerings include the following:

With the professionalism, integrity, and dedication of our team, combined with the excellent companies we represent, our clients are assured of a personal response unequaled in this region. It is a standard of performance that ensures safety, accountability, value and satisfaction.


Listed above are simple definitions and overviews. For actual coverage, please consult your policy coverage manual.