Consider Liability Risks When Employing AI in Business Processes
It appears the focus of nearly every industry and business media outlet is artificial intelligence. The future sits with newer and more advanced forms of generative AI, such as ChatGPT, which can create original content to transform the business world. It can also create new risks along with it and will no doubt impact insureds in nearly every industry and sector.
Businesses are using generative AI to gather, analyze and synthesize large sets of data that can cut down decision making time and actively assist in corporate decision making and strategy. Some industries naturally appear to be adopting AI at a higher rate than others. These early adopters may experience higher levels of risk in the near term.
For example, consumer goods and retail, tech, financial services, professional services and healthcare each experienced nearly double-digit growth in the use of AI in the last several years, according to an August 2023 report by software company Magnifi. The common theme throughout all industries appears to be analyzing the specific data sets held by companies to produce faster or more accurate outputs to inform strategy and decision making.
This reliance on data analysis, however, leads to potential liability risks posed by the use of AI. What happens if the data inputs are inaccurate or low quality? Whom does the data belong to and how is it being used? Is data being kept safe? Each of these questions leads to unique risks that companies and individuals will look to their insurers to cover.
AI is rapidly changing the business landscape as its growth and reach appear potentially staggering. It may well be worth consulting with your insurance agent to help determine best business practices.
Courtesy of Insurance Journal
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